Estrategia de datos aplicada a marketing

No será la primera vez que has oído hablar de datos, de #transformacióndigital, de estrategia basada en datos, de que los datos aportan valor al negocio… nombrando a menudo al big data.

Todo esto existe y es posible, sin embargo, cuando hablamos de datos de clientes y de leads, es más importante la calidad, que la cantidad de datos que se pueden manejar. Los datos únicamente tendrán valor para un negocio cuando sean accionables, cuando descubramos insights sobre nuestros clientes, y cuando esos insights puedan ser usados en campañas que vuelvan a alimentar el funnel. De nada vale tener el CRM plagado de emails, si no somos capaces de gestionar y estructurar esa información. Y para ello, es fundamental tener definida una estrategia de datos basada en la información de clientes y prospects que una compañía acumula diariamente.

¿Qué acciones prácticas se pueden llevar a cabo? Continue reading “Estrategia de datos aplicada a marketing”

Introducing the RVF Rating

A few weeks ago, we took the RVF Rating out of beta and released it to all our users.

The RVF Rating is Leads Origins’ way of measuring a Twitter User’s adequacy to be used in a Tailored Audience (and for many other purposes). We use this score, for example, to filter out users that do not add value to an audience.

If you are currently using our tool, you have probably encountered the RVF Rating in the results of the Quick Diagnosis, where users with a low RVF Rating are displayed in red and marked as invalid.

This is an example of how the RVF Rating is displayed in the Quick Diagnosis results:

RVF Rating in Quick Diagnosis results

Continue reading “Introducing the RVF Rating”

Import your MailChimp lists

As per yesterday’s announcement, we have released a new feature: the ability to create hyper-targeted tailored audiences for Twitter Ads directly from your MailChimp mailing lists.

Until now, our users had to export their mailing lists to a .csv file and upload it into our web application. Although these operations take less than a minute, the ability to integrate directly with MailChimp and extract your mailing lists is much appreciated by many users.

Create hyper-targeted tailored audiences for Twitter Ads from your MailChimp lists

Continue reading “Import your MailChimp lists”

Changelog: MailChimp Import

We are always listening to your feedback. MailChimp integration support has been one of the most common requests we have received during the last months… and here it is!

Today, after a brief period in closed beta, all users will be able to connect to MailChimp directly from within the Leads Origins application, to automatically import their mailing lists into our system and create hyper-targeted tailored audiences with them.

A blog post will introduce this new feature in depth.

Job Opening: Python + Django Developer

At Leads Origins, we aim to take over the digital marketing sector by using Artificial Intelligence techniques.

Currently, through the analysis of different types of variables collected from the Internet, our system creates the best target audience for a social media advertising campaign. We want to improve and expand the features of our system, discovering and implementing new methods of analysis.

Continue reading “Job Opening: Python + Django Developer”

Quick Diagnosis Results Are Now Open To Everyone

As announced a few days ago, now free-trial users will be able to see the results of the Quick Diagnosis process. This feature was previously accessible only to paid subscribers, however, based on your feedback it is now open to everyone.

The Quick Diagnosis is a preliminary analysis performed on the initial list of Twitter users that you upload to create a hyper-targeted tailored audience for Twitter Ads. It’s called “Quick” because, in most cases, it takes less than 30 minutes to return the results.

Sample Quick Diagnosis results

Continue reading “Quick Diagnosis Results Are Now Open To Everyone”

Changelog: Quick Diagnosis Results

Here at Leads Origins, we love hearing feedback from our customers and appreciate the time you all took in bringing these kinds of insights to us. We’re excited to push the following feature request today and welcome all feedback in the future!

As of today, free-trial users will have access to the full results of the Quick Diagnosis process.

This was a feature accessible only for customers with a paying subscription. Active subscribers still have access to some data that are unavailable to basic, free accounts.

In a future blog post, we’ll dive further into the Quick Diagnosis and how to interpret its results.

How to format your data for best results (and no errors)

We try and make the process of inputting data into our application as straightforward as possible.

You have several options available to give us the small sample of data that will be used to create your hyper-targeted Tailored Audience (copy & paste, file upload or import from Twitter) and we accept lists of Twitter users and email accounts.

It is true, however, that you still need to pay attention to some details to ensure that the data will be accepted. These are some of the most common troubleshooting topics that we get:

Continue reading “How to format your data for best results (and no errors)”

New Feature: Import Data Directly From Twitter

As announced yesterday, we are releasing a new way for you to create a Tailored Audience for Twitter Ads.

Until yesterday, inputting a list of Twitter users into our system implied having them on a text file or being able to copy & paste a list of users from some application (typically, Microsoft Excel).

Tailored Audiences can be created by importing your followers/followings lists or a curated list from your Twitter account

Ready to test this new feature? Sign up today for a free trial!

Now, by authorizing our application to connect to your Twitter account, the following data sources can be used to create a Tailored Audience:

  • Your list of followers
  • Your list of followings
  • Any list that you curate on Twitter, either private or public

Continue reading “New Feature: Import Data Directly From Twitter”