Twitter Ads Highlights of the Week

Twitter Ads Inspiring Campaigns

Each week, we highlight the most notable Twitter Ads campaigns that we come across during our obsessive-compulsive Twitter sprees 馃槈 We hope you find them inspiring.

Accenture Interactive – Cannes Lions

This week Accenture Interactive is running a Twitter campaign to announce its fresh-new Connection Partners’ role at Cannes Lions.

In particular, the consulting service now hosting the Connection Beach Event at the French Riviera Festival, sponsored through few sec video ads and gifs the new Connect Band wristband, a tech bracelet that wants to render networking and digital data exchange easier and funnier just “bumping bands” with other wearers.

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C贸mo planificar tus primeras campa帽as en Twitter Ads

Planificar campa帽as de Twitter Ads

Muchos de nuestros clientes tienen experiencia creando y monitorizando campa帽as de publicidad con Twitter Ads. Algunos incluso tienen personas dedicadas en exclusiva a esta funci贸n o se apoyan en agencias potentes que les gestionan sus campa帽as.

Sin embargo, tambi茅n tenemos clientes que quieren empezar a aprovechar Twitter como canal de generaci贸n de demanda. A menudo, lo desconocen casi todo sobre esta plataforma.

Hagamos un repaso por las pistas que solemos darles cuando nos piden consejo. Continue reading “C贸mo planificar tus primeras campa帽as en Twitter Ads”

Estrategia de datos aplicada a marketing

Estrategia de datos aplicada a marketing

No ser谩 la primera vez que has o铆do hablar de datos, de #transformaci贸ndigital, de estrategia basada en datos, de que los datos aportan valor al negocio鈥 nombrando a menudo al big data.

Todo esto existe y es posible, sin embargo, cuando hablamos de datos de clientes y de leads, es m谩s importante la calidad, que la cantidad de datos que se pueden manejar. Los datos 煤nicamente tendr谩n valor para un negocio cuando sean accionables, cuando descubramos insights sobre nuestros clientes, y cuando esos insights puedan ser usados en campa帽as que vuelvan a alimentar el funnel. De nada vale tener el CRM plagado de emails, si no somos capaces de gestionar y estructurar esa informaci贸n. Y para ello, es fundamental tener definida una estrategia de datos basada en la informaci贸n de clientes y prospects que una compa帽铆a acumula diariamente.

驴Qu茅 acciones pr谩cticas se pueden llevar a cabo? Continue reading “Estrategia de datos aplicada a marketing”

Introducing the RVF Rating

A few weeks ago, we took the RVF Rating out of beta and released it to all our users.

The RVF Rating is Leads Origins鈥 way of measuring a Twitter User鈥檚 adequacy to be used in a Tailored Audience (and for many other purposes). We use this score, for example, to filter out users that do not add value to an audience.

If you are currently using our tool, you have probably encountered the RVF Rating in the results of the Quick Diagnosis, where users with a low RVF Rating are displayed in red and marked as invalid.

This is an example of how the RVF Rating is displayed in the Quick Diagnosis results:

RVF Rating in Quick Diagnosis results

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Import your MailChimp lists

As per yesterday鈥檚 announcement, we have released a new feature: the ability to create hyper-targeted tailored audiences for Twitter Ads directly from your MailChimp mailing lists.

Until now, our users had to export their mailing lists to a .csv file and upload it into our web application. Although these operations take less than a minute, the ability to integrate directly with MailChimp and extract your mailing lists is much appreciated by many users.

Create hyper-targeted tailored audiences for Twitter Ads from your MailChimp lists

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Changelog: MailChimp Import

We are always listening to your feedback. MailChimp integration support has been one of the most common requests we have received during the last months鈥 and here it is!

Today, after a brief period in closed beta, all users will be able to connect to MailChimp directly from within the Leads Origins application, to automatically import their mailing lists into our system and create hyper-targeted tailored audiences with them.

A blog post will introduce this new feature in depth.

Job Opening: Python + Django Developer

At Leads Origins, we aim to take over聽the digital marketing sector by using Artificial Intelligence techniques.

Currently, through the analysis of different types of variables collected from the Internet, our system creates聽the best target audience for a social media advertising campaign. We want to improve and expand the features of our system, discovering and implementing new methods of analysis.

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Quick Diagnosis Results Are Now Open To Everyone

As announced a few days ago, now free-trial users will be able to see the results of the Quick Diagnosis process. This feature was previously accessible only to paid subscribers, however, based on your feedback it is now open to everyone.

The Quick Diagnosis is a preliminary analysis performed on the initial list of Twitter users that you upload to create a hyper-targeted tailored audience for Twitter Ads. It鈥檚 called 鈥淨uick鈥 because, in most cases, it takes less than 30 minutes to return the results.

Sample Quick Diagnosis results

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Changelog: Quick Diagnosis Results

Here at Leads Origins, we love hearing feedback from our customers and appreciate the time you all took in bringing these kinds of insights to us. We鈥檙e excited to push the following feature request today and welcome all feedback in the future!

As of today, free-trial users will have access to the full results of the Quick Diagnosis process.

This was a feature accessible only for customers with a paying subscription. Active subscribers still have access to some data that are unavailable to basic, free accounts.

In a future blog post, we鈥檒l dive further into the Quick Diagnosis and how to interpret its results.

How to format your data for best results (and no errors)

We try and make the process of inputting data into our application as straightforward as possible.

You have several options available to give us the small sample of data that will be used to create your hyper-targeted Tailored Audience (copy & paste, file upload or import from Twitter) and we accept lists of Twitter users and聽email accounts.

It is true, however, that you still need to pay attention to some details to ensure that the data will be accepted. These are some of the most common troubleshooting topics that we get:

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