Introducing the RVF Rating

A few weeks ago, we took the RVF Rating out of beta and released it to all our users.

The RVF Rating is Leads Origins’ way of measuring a Twitter User’s adequacy to be used in a Tailored Audience (and for many other purposes). We use this score, for example, to filter out users that do not add value to an audience.

If you are currently using our tool, you have probably encountered the RVF Rating in the results of the Quick Diagnosis, where users with a low RVF Rating are displayed in red and marked as invalid.

This is an example of how the RVF Rating is displayed in the Quick Diagnosis results:

RVF Rating in Quick Diagnosis results

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Import your MailChimp lists

As per yesterday’s announcement, we have released a new feature: the ability to create hyper-targeted tailored audiences for Twitter Ads directly from your MailChimp mailing lists.

Until now, our users had to export their mailing lists to a .csv file and upload it into our web application. Although these operations take less than a minute, the ability to integrate directly with MailChimp and extract your mailing lists is much appreciated by many users.

Create hyper-targeted tailored audiences for Twitter Ads from your MailChimp lists

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Changelog: MailChimp Import

We are always listening to your feedback. MailChimp integration support has been one of the most common requests we have received during the last months… and here it is!

Today, after a brief period in closed beta, all users will be able to connect to MailChimp directly from within the Leads Origins application, to automatically import their mailing lists into our system and create hyper-targeted tailored audiences with them.

A blog post will introduce this new feature in depth.

Job Opening: Python + Django Developer

At Leads Origins, we aim to take over the digital marketing sector by using Artificial Intelligence techniques.

Currently, through the analysis of different types of variables collected from the Internet, our system creates the best target audience for a social media advertising campaign. We want to improve and expand the features of our system, discovering and implementing new methods of analysis.

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Quick Diagnosis Results Are Now Open To Everyone

As announced a few days ago, now free-trial users will be able to see the results of the Quick Diagnosis process. This feature was previously accessible only to paid subscribers, however, based on your feedback it is now open to everyone.

The Quick Diagnosis is a preliminary analysis performed on the initial list of Twitter users that you upload to create a hyper-targeted tailored audience for Twitter Ads. It’s called “Quick” because, in most cases, it takes less than 30 minutes to return the results.

Sample Quick Diagnosis results

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Changelog: Quick Diagnosis Results

Here at Leads Origins, we love hearing feedback from our customers and appreciate the time you all took in bringing these kinds of insights to us. We’re excited to push the following feature request today and welcome all feedback in the future!

As of today, free-trial users will have access to the full results of the Quick Diagnosis process.

This was a feature accessible only for customers with a paying subscription. Active subscribers still have access to some data that are unavailable to basic, free accounts.

In a future blog post, we’ll dive further into the Quick Diagnosis and how to interpret its results.

How to format your data for best results (and no errors)

We try and make the process of inputting data into our application as straightforward as possible.

You have several options available to give us the small sample of data that will be used to create your hyper-targeted Tailored Audience (copy & paste, file upload or import from Twitter) and we accept lists of Twitter users and email accounts.

It is true, however, that you still need to pay attention to some details to ensure that the data will be accepted. These are some of the most common troubleshooting topics that we get:

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New Feature: Import Data Directly From Twitter

As announced yesterday, we are releasing a new way for you to create a Tailored Audience for Twitter Ads.

Until yesterday, inputting a list of Twitter users into our system implied having them on a text file or being able to copy & paste a list of users from some application (typically, Microsoft Excel).

Tailored Audiences can be created by importing your followers/followings lists or a curated list from your Twitter account

Ready to test this new feature? Sign up today for a free trial!

Now, by authorizing our application to connect to your Twitter account, the following data sources can be used to create a Tailored Audience:

  • Your list of followers
  • Your list of followings
  • Any list that you curate on Twitter, either private or public

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How to (easily) upload a Tailored Audience to Twitter Ads

Once our system creates your hyper-targeted tailored audience, you need to upload it to Twitter Ads’ Campaign Manager before you can use it as the target audience for a Twitter Ads campaign.

First of all, visit https://ads.twitter.com. Please check that you are logged in with the right Twitter username and that you are using the right advertising account (a user can be granted access to many advertising accounts).

Before you start

If your Twitter Ads account is not fully configured yet (i.e.  complete billing details, payment instrument, time zone…), you might not see all menu options needed to upload a Tailored Audience.

The options are there and you can access them if you know the exact URL you need to visit, but it might be worth the effort to configure your Twitter Ads account before proceeding.

Step-by-Step Instructions

Under the “Tools” menu, you will find an option labeled “Audience Manager”.

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